‘Rockers’ Exhibition in Sao Paulo, Brazil – 2007

Rockers Exhibit, Sao Paulo - 2007
Rockers Exhibit, Sao Paulo - 2007

Sao Paulo, Brazil – May 15, 2007 – FAAP University Museum held an exclusive exhibition of the work of Bob Gruen. Titled ‘Rockers’, the large multi-media installation featured more than 270 photos from Gruen’s catalogue, arranged in nine areas with five different background soundtracks. The exhibition was on display May 15 – July 1, 2007. More than 40,000 visitors came to see it. A 221 page catalogue book of the exhibition, titled ‘Rockers‘, has been published in Portuguese and English by Cosac & Naify Edicoes Ltda of Sao Paulo.

 

Rockers Exhibit, Sao Paulo - 2007_Gruen
Rockers Exhibit, Sao Paulo - 2007_Gruen

 

In the middle of the exhibition there is a 'Boulevard' with photos of personalities mounted on individual stands.

In the middle of the exhibition there is a ‘Boulevard’ with photos of personalities mounted on individual stands.

'Rockers' exhibit at FAAP in Sao Paulo, Brazil. May 2007. © Bob Gruen/www.bobgruen.com Please contact Bob Gruen's studio to purchase a print or license this photo. email: info@bobgruen.com

The back wall has four 16-foot high photos.

The back wall has four 16-foot high photos.

'Rockers' exhibit at FAAP in Sao Paulo, Brazil. May 2007. © Bob Gruen/www.bobgruen.com Please contact Bob Gruen's studio to purchase a print or license this photo. email: info@bobgruen.com

The exhibition is divided into 9 sections each one focusing on a different theme.

The exhibition is divided into 9 sections each one focusing on a different theme.

'Rockers' exhibit at FAAP in Sao Paulo, Brazil. May 2007. © Bob Gruen/www.bobgruen.com Please contact Bob Gruen's studio to purchase a print or license this photo. email: info@bobgruen.com

There are three video viewing spaces showing: a slide talk given by Bob Gruen, his video of the New York Dolls titled "All Dolled Up" and his video of bands playing at the NY club Max's Kansas City in 1976.

There are three video viewing spaces showing: a slide talk given by Bob Gruen, his video of the New York Dolls titled “All Dolled Up” and his video of bands playing at the NY club Max’s Kansas City in 1976.

'Rockers' exhibit at FAAP in Sao Paulo, Brazil. May 2007. © Bob Gruen/www.bobgruen.com Please contact Bob Gruen's studio to purchase a print or license this photo. email: info@bobgruen.com

The 'Boulevard' winds around a large black and yellow striped 'Danger Zone'.

The ‘Boulevard’ winds around a large black and yellow striped ‘Danger Zone’.

'Rockers' exhibit at FAAP in Sao Paulo, Brazil. May 2007. © Bob Gruen/www.bobgruen.com Please contact Bob Gruen's studio to purchase a print or license this photo. email: info@bobgruen.com

Inside the 'Danger Zone' is a 'Teenage Bedroom' with posters and magazine covers and photo stories pasted on the walls, accompanied by a rock and roll radio soundtrack by Jerry Blavat of South Philly radio fame.

Inside the ‘Danger Zone’ is a ‘Teenage Bedroom’ with posters and magazine covers and photo stories pasted on the walls, accompanied by a rock and roll radio soundtrack by Jerry Blavat of South Philly radio fame.

'Teenage Bedroom' installation at FAAP in Sao Paulo, Brazil. May 2007. © Bob Gruen/www.bobgruen.com Please contact Bob Gruen's studio to purchase a print or license this photo. email: info@bobgruen.com

The 'Backstage' area has over 70 black & white photos. The soundtrack here is Bob's 'Imaginary Pictures' - a recorded stroll on New York streets with occasional camera clicks.

The ‘Backstage’ area has over 70 black & white photos. The soundtrack here is Bob’s ‘Imaginary Pictures’ – a recorded stroll on New York streets with occasional camera clicks.

'Rockers' exhibit at FAAP in Sao Paulo, Brazil. May 2007. © Bob Gruen/www.bobgruen.com Please contact Bob Gruen's studio to purchase a print or license this photo. email: info@bobgruen.com

The John Lennon section has a selection of Bob's intimate Lennon photos. There are short texts by Bob throughout the exhibit.

The John Lennon section has a selection of Bob’s intimate Lennon photos. There are short texts by Bob throughout the exhibit.

'Rockers' exhibit at FAAP in Sao Paulo, Brazil. May 2007. © Bob Gruen/www.bobgruen.com Please contact Bob Gruen's studio to purchase a print or license this photo. email: info@bobgruen.com

One wall displays photos of Bob Gruen during his career. This 'Laboratory' section is lit in red with photos hung on strings as in a darkroom.

One wall displays photos of Bob Gruen during his career. This ‘Laboratory’ section is lit in red with photos hung on strings as in a darkroom.

'Rockers' exhibit at FAAP in Sao Paulo, Brazil. May 2007. © Bob Gruen/www.bobgruen.com Please contact Bob Gruen's studio to purchase a print or license this photo. email: info@bobgruen.com

Artifacts on display include one of Bob's Olympus cameras, a film developing tank, rolls of film, original '70s copies of Rock Scene and Creem magazines along with Bob's books and other assorted items.

Artifacts on display include one of Bob’s Olympus cameras, a film developing tank, rolls of film, original ’70s copies of Rock Scene and Creem magazines along with Bob’s books and other assorted items.

Bob Gruen photographic artifacts on display as part of the 'Rockers' exhibit at FAAP in Sao Paulo, Brazil. May 17, 2007. © Bob Gruen/www.bobgruen.com Please contact Bob Gruen's studio to purchase a print or license this photo. email: info@bobgruen.com

 

Click here to see photos from the 'Rockers' exhibit opening.

Click here to see photos from the ‘Rockers’ exhibit opening.

(L-R) Marta Suplicy, Supla, Bob Gruen, Celita Procopio de Carvalho, Elizabeth Gregory-Gruen, Elizabeth Gervais-Gruen, Senador Eduardo Suplicy and Kris Gruen during the opening of 'Rockers' at FAAP in Sao Paulo, Brazil. May 15, 2007. © Bob Gruen/www.bobgruen.com Please contact Bob Gruen's studio to purchase a print or license this photo. email: info@bobgruen.com

Click here to see photos from Bob's time in Brazil.

Click here to see photos from Bob’s time in Brazil.

(L-R) Supla, Vanessa Porto and Indayara at Funhouse in Sao Paulo, Brazil. May 9, 2007. © Bob Gruen/www.bobgruen.com Please contact Bob Gruen's studio to purchase a print or license this photo. email: info@bobgruen.com